For businesses with a physical location, ranking in local search engine results has become an important part of the marketing strategy. Local SEO is a time-consuming process and requires you to put in a lot of effort. But, to make things easier for you, there are a number of free tools that will help you boost your business’s local presence.
Here are 10 free tools that you can start with which will help you achieve local SEO success, much faster.
SEMrush gives you insights into your competitor’s organic, paid search, link building and display advertising strategies. It can be your go-to online marketing tool for developing SEO and marketing strategies. SEMrush also gives you a side-by-side comparison of competitor’s domains and lets you estimate keyword competitions and difficulty. Also, with SEMrush, you can launch global campaigns for your site and get all metrics to gauge its success.
Synup is an all-in-one software for local marketing that lets you manage your local listings, monitor reviews and get detailed reports on how your business locations are performing. Synup will automatically keep your profile on directory sites like Google, Yelp and Bing and also will notify you of all customer reviews. In addition to the software, Synup offers an array of free local seo tools. You can run a free scan to see how your business is doing online. Synup’s Schema Scanner will identify the pages on your site that are missing schema markup. Other tools include Google Guideline Checker and Review Handout Generator.
Author: Ashwin Ramesh